This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.creme-atelier.com. We, Crème AB, 559399-2802, c/o Crème Atelier, Barnängsgatan 46B, 116 48 Stockholm, are the data controller responsible for your personal data, unless otherwise specified in this privacy policy.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you; Provide customer service; Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
The legal ground for processing Order Information is generally performance of a contract between us. Sometimes we may respond to inquiries from you in absence of a contract, or send you marketing communications to which you have not opted-out, in which case our legal ground is our legitimate interest to respond to you and advertise our business, which we have determined outweighs your interest not to have your personal data processed for these purposes. The legal ground may also be our legal obligations to process your personal data, for example under accounting and tax laws in respect to fulfilled orders. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Shopify
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

Google Analytics
We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Facebook
We use facebook for "behaviour and targeted marketing". Facebook will on our behalf via a tracking pixel collect information regarding your usage of our services.

You may at any time withdraw your consent to prevent your data being stored. Please follow the link provided down below on this page to opt-out and change your preferences provided by Facebook.

Pinterest
We use Pinterest for "behaviour and targeted marketing". Pinterest will on our behalf via a tracking pixel collect information regarding your usage of our services.

You may at any time withdraw your consent to prevent your data being stored. Please follow the link provided down below on this page to opt-out and change your preferences provided by Facebook.

SHARING OF PERSONAL DATA

We may need to share your personal data with a public authority for the purpose of complying with applicable law. The legal ground is to comply with a legal obligation. We may need to share your personal data with potential investors and/or buyers (including their hired experts) for the purpose of raising capital or selling our business, or if we are otherwise subject to a merger with another
company. The legal ground is our legitimate interest to complete such transactions, which we have determined overweighs your interest not to have your personal data processed for this particular purpose. In order to operate our website, provide customer service, send marketing communications
and manage orders, we may share your personal data with certain carefully selected suppliers and contractors within for example IT, analytics service providers, cloud storage providers, and shipping companies. The legal ground for sharing your personal data with suppliers and contractors is our legitimate interest in conducting our business by accessing these services and functionalities, which
we have determined overweighs your interest not to have your personal data processed for this purpose.

Finally, we may also share your Personal Information to otherwise protect our rights.

ADVERTISEMENT AND NEWSLETTER

If you have purchased a product from us and not opted-out of newsletters, our legal ground to process your email address is our legitimate interest to advertise our products and services, which we have determined outweighs your interest not to have your personal data processed for this purpose. If you have subscribed to our newsletter on our website without placing an order, our legal ground to
process your email address is your explicit consent. You may withdraw your consent at any time by sending us an email to hello@creme-atelier.com or by clicking the "unsubscribe" link in the marketing communications.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
PINTEREST - https://help.pinterest.com/en/article/personalization-and-data
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. You also have the right to object to processing activities and to lodge a complaint to a supervisory authority in your country. If you would like to exercise this right, please contact us through the contact information below. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. We will always ensure that a proper transfer mechanism is relied on so that your Personal Information is safeguarded at all times, as if they were processed within the EU/EEA. Please note that your rights are not unconditional; therefore, an attempt to invoke any of your rights might not result in an action.


DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records and when we process your Personal Information for any other reason, for as long as it is necessary in
order for us to fulfil the purpose for which the information was collected. If you withdraw your consent to processing activities based on your consent,
we will cease the processing activities in connection with such withdrawal.

KLARNA

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. The latest version will always be posted on our website.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@creme-atelier.com

This Privacy Policy was last updated 2023-06-18.